Business strategy of Waitrose Essay Example | Topics and Well Written Essays - 2000 words

Business strategy of Waitrose - Essay Example This paper also identifies the primary activities of the company, and the prospects of the company’s suitability, feasibility, and acceptability. This is by the use of the Ansoff Matrix. Finally, this paper has an appraisal of the company’s capabilities and resources. The retailing industry in the United Kingdom plays a significant role in advancing and promoting the economy of the state. Studies reveal that the retailing sector in the United Kingdom contributes an annual GDP of 5%. Studies reveal that the retailing sector normally provides an annual tax of 17.5 billion pounds to the government (Spencer and Bourlakis, 2009). This consists of approximately 30% of the taxes that the government collects. The retail sector in the United Kingdom covers all business organizations that are responsible for selling goods and products to the general public (Towill, 2005). This retailing sector consists of large departmental stores, large chain of supermarkets, and virtual and ind ependent stores. It is important to understand that Waitrose is a chain of British supermarkets, operating in the retailing industry. The retailing industry in the United Kingdom is a very important source of employment, Taylor (2013) denotes that it employs 10%, of the overall workforce in the United Kingdom. It is important to understand that the retailing sector in the United Kingdom consists of five major super market chains, and thousands of minor retailing units, operating individual retailing stores.